<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Romina Tosi]]></title><description><![CDATA[Stile e creatività senza confini]]></description><link>https://www.rominatosi-tatastyle.com/journal</link><generator>RSS for Node</generator><lastBuildDate>Tue, 04 Aug 2026 23:31:46 GMT</lastBuildDate><atom:link href="https://www.rominatosi-tatastyle.com/it/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Copenhagen: la sostenibilità può diventare un linguaggio di brand?]]></title><description><![CDATA[La Copenhagen Fashion Week SS27 applica requisiti minimi di sostenibilità ai brand del calendario ufficiale. Partendo dal progetto On The Side Of Nature, l’articolo analizza come tessuti certificati, tinture naturali e colori destinati a evolvere possano trasformare un impegno ambientale in identità di prodotto e posizionamento.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/copenhagen-la-sostenibilit%C3%A0-pu%C3%B2-diventare-un-linguaggio-di-brand</link><guid isPermaLink="false">6a6cc350deadd429a0513bf5</guid><pubDate>Mon, 03 Aug 2026 06:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_95aacb25dbe5441e8d57d8ff3af3696c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Copenhagen: Can Sustainability Become a Brand Language?]]></title><description><![CDATA[Copenhagen Fashion Week SS27 applies minimum sustainability requirements to brands on its official schedule. Drawing on the On The Side Of Nature project, the article examines how certified fabrics, natural dyes and evolving colours can turn an environmental commitment into product identity and brand positioning.]]></description><link>https://www.rominatosi-tatastyle.com/post/copenhagen-can-sustainability-become-a-brand-language</link><guid isPermaLink="false">6a6cc0fb2aa0dd3fa162287f</guid><pubDate>Mon, 03 Aug 2026 06:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_429aba7915dd49bcb45072e03ba3cf7f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[AI and Fashion: It Does Not Replace the Craft, It Puts It to the Test]]></title><description><![CDATA[AI can accelerate research, forecasting and product development, but a convincing simulation is not yet a finished garment. Starting from the redesign of technical harem trousers, Romina Tosi examines where AI creates measurable value in fashion and where fabric knowledge, fitting experience, supplier expertise and human judgement remain essential.]]></description><link>https://www.rominatosi-tatastyle.com/post/ai-and-fashion-it-does-not-replace-the-craft-it-puts-it-to-the-test</link><guid isPermaLink="false">6a6a07e2328f65b10656bfad</guid><pubDate>Thu, 30 Jul 2026 06:45:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_4ee5b5d874924e288911f0ae2de08fa3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[AI e moda: non sostituisce il mestiere, lo mette alla prova]]></title><description><![CDATA[L’AI può accelerare ricerca, previsioni e sviluppo prodotto, ma una simulazione convincente non è ancora un capo risolto. Partendo dalla correzione di un pantalone harem in tessuto tecnico, Romina Tosi analizza dove l’intelligenza artificiale produce un valore concreto nella moda e dove restano indispensabili conoscenza dei tessuti, fitting, competenza dei fornitori e giudizio professionale.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/ai-e-moda-non-sostituisce-il-mestiere-lo-mette-alla-prova</link><guid isPermaLink="false">6a6a092a60ab3813672836de</guid><pubDate>Thu, 30 Jul 2026 06:45:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_2facee62e42041e1b0a560d514bcc345~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Creative Direction Is Not Personal Taste]]></title><description><![CDATA[Creative direction isn’t about choosing moods, colours or images. Drawing on over 30 years in fashion, Romina Tosi explains how identity, product, teams, suppliers, market and margins become one system of decisions, introducing the Seven Coherences Test.]]></description><link>https://www.rominatosi-tatastyle.com/post/creative-direction-is-not-personal-taste</link><guid isPermaLink="false">6a636856532301fe59f83d7f</guid><pubDate>Mon, 27 Jul 2026 06:30:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_a1689a7a0ddc41dabe45b98ce6867937~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[La direzione creativa non è gusto personale]]></title><description><![CDATA[La direzione creativa non consiste nello scegliere mood, colori e immagini. Partendo da oltre trent’anni nella moda, Romina Tosi racconta come identità, prodotto, team, fornitori, mercato e margini diventino un unico sistema di decisioni e presenta il Test delle sette coerenze.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/la-direzione-creativa-non-%C3%A8-gusto-persona</link><guid isPermaLink="false">6a636b5bc01f1a763c7a19fd</guid><pubDate>Mon, 27 Jul 2026 06:00:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_ec99d0efb5e24791928caa09b114aa5c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[A Campaign Can’t Justify the Price]]></title><description><![CDATA[A skirt priced at €105 wholesale and €249 retail raised a crucial question: did its finishing support its positioning? A real product-development case shows why advertising can create desire, but only the product can make its price credible.]]></description><link>https://www.rominatosi-tatastyle.com/post/a-campaign-can-t-justify-the-price</link><guid isPermaLink="false">6a60bd165240f49d5fff0d73</guid><pubDate>Thu, 23 Jul 2026 06:45:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_172130e0a1664ac1a0e37d73a361ef54~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Il prezzo non si giustifica con una campagna]]></title><description><![CDATA[Una gonna da 105 euro wholesale e 249 euro al pubblico solleva una domanda decisiva: le rifiniture sostengono il posizionamento? Un caso reale di sviluppo prodotto mostra perché la pubblicità può creare desiderio, ma soltanto il prodotto può rendere credibile il prezzo.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/il-prezzo-non-si-giustifica-con-una-campagna</link><guid isPermaLink="false">6a60bdd650ee7b35f7f9b328</guid><category><![CDATA[Pricing e valore percepito]]></category><pubDate>Thu, 23 Jul 2026 06:45:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_172130e0a1664ac1a0e37d73a361ef54~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Private Label: The Invisible Product That Often Understands the Market Before Brands Do]]></title><description><![CDATA[Private label is often treated as second-tier fashion. Yet it demands precise decisions about fabric, construction, price and margin. Starting from a dress that entered the collection and was reordered, I examine what happens when cost reduction begins to weaken the product.]]></description><link>https://www.rominatosi-tatastyle.com/post/private-label-the-invisible-product-that-often-understands-the-market-before-brands-do</link><guid isPermaLink="false">6a5ccc185e7d848635e41791</guid><pubDate>Mon, 20 Jul 2026 05:00:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_fa3910fc4f8a4d6f86c2d90a2ed9a8ed~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Private label: il prodotto invisibile che spesso capisce il mercato prima dei brand]]></title><description><![CDATA[La private label viene spesso considerata moda di serie B. Eppure richiede decisioni precise su tessuto, costruzione, prezzo e margine. Partendo da un abito entrato in collezione e poi riordinato, racconto cosa accade quando la riduzione dei costi comincia a indebolire il prodotto.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/private-label-il-prodotto-invisibile-che-spesso-capisce-il-mercato-prima-dei-brand</link><guid isPermaLink="false">6a5ccd3a2a0707df77671b58</guid><pubDate>Mon, 20 Jul 2026 05:00:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_c28285d5c03f4b76b3c9d739f74f15bc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Licensing: The Most Delicate Test of a Brand’s Identity]]></title><description><![CDATA[A licence can expand a brand into new categories and markets, but visibility does not always create value. The real test is whether the product remains recognisable even without the logo.]]></description><link>https://www.rominatosi-tatastyle.com/post/licensing-the-most-delicate-test-of-a-brand-s-identity</link><guid isPermaLink="false">6a565688f5ac96cf0fd4baa4</guid><pubDate>Thu, 16 Jul 2026 05:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_d6eed340c3ff41ddb52d1bfd17f0cbc1~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Licensing: la prova più delicata per l’identità di un brand]]></title><description><![CDATA[Una licenza può portare un brand in nuove categorie e mercati, ma la visibilità non crea sempre valore. La vera prova è capire se il prodotto resterebbe riconoscibile anche senza il logo.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/licensing-la-prova-pi%C3%B9-delicata-per-l-identit%C3%A0-di-un-brand</link><guid isPermaLink="false">6a565818c259160264283ed3</guid><pubDate>Thu, 16 Jul 2026 05:00:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_bb110d5a1a2c45daa31d68e742d7918a~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Product Is Where Strategy Stops Being Theory]]></title><description><![CDATA[A jacket collapses under the weight of its own zipper, exposing the distance between brand strategy and product reality. An exploration of how materials, costs, suppliers and industrial constraints ultimately determine whether an idea can become a credible garment.]]></description><link>https://www.rominatosi-tatastyle.com/post/product-is-where-strategy-stops-being-theory</link><guid isPermaLink="false">6a512e86c549c55b35aeb8b2</guid><pubDate>Mon, 13 Jul 2026 05:00:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_46913830d03a4b5bb9cff3651c103d1c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Il prodotto è il punto in cui la strategia smette di essere teoria]]></title><description><![CDATA[Una giacca collassa sotto il peso della propria zip, mostrando la distanza tra strategia di brand e realtà del prodotto. Una riflessione su come materiali, costi, fornitori e vincoli industriali determinino la possibilità di trasformare un’idea in un capo credibile.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/il-prodotto-%C3%A8-il-punto-in-cui-la-strategia-smette-di-essere-teoria</link><guid isPermaLink="false">6a5130f664772a7060e45c69</guid><pubDate>Mon, 13 Jul 2026 05:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_30e707da11144bc7aff8c54593416988~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Made in Italy Cannot Live on Nostalgia Alone]]></title><description><![CDATA[Made in Italy still has enormous value, but a label is no longer enough. Its strength lies in fit, construction, materials, supplier expertise, quality control and industrialisation. The real challenge is to prove that value through the product, not rely on nostalgia.]]></description><link>https://www.rominatosi-tatastyle.com/post/made-in-italy-cannot-live-on-nostalgia-alone</link><guid isPermaLink="false">6a4d2b2875e9053cf024542e</guid><pubDate>Thu, 09 Jul 2026 05:15:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_925f8e6460df4cc0b9979a790176484f~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Il Made in Italy non può vivere solo di nostalgia]]></title><description><![CDATA[Il Made in Italy conserva un valore enorme, ma l’etichetta non basta più. La sua forza si vede nel fitting, nella costruzione, nei materiali, nella competenza dei fornitori, nel controllo qualità e nell’industrializzazione. Il valore va dimostrato attraverso il prodotto, non affidato alla nostalgia.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/il-made-in-italy-non-pu%C3%B2-vivere-solo-di-nostalgia</link><guid isPermaLink="false">6a4d2c7a6a2f52ac9bd4de88</guid><pubDate>Thu, 09 Jul 2026 05:15:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_61e98bd8a0524e79bbff4f9a5c9d2ba2~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Why a Beautiful Collection Can Sell Poorly]]></title><description><![CDATA[A beautiful collection can still sell badly when the pieces don’t work together. Image items, commercial products, carryovers, pricing, margins and key categories all need a clear role. Otherwise, the collection looks rich but becomes hard to buy, sell and understand.]]></description><link>https://www.rominatosi-tatastyle.com/post/why-a-beautiful-collection-can-sell-poorly-1</link><guid isPermaLink="false">6a48f541fa58f0a255d15c3b</guid><pubDate>Mon, 06 Jul 2026 05:45:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_4780b99e8b1e496aa1985bed41adc625~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Perché una collezione bella può vendere male]]></title><description><![CDATA[Una collezione bella può vendere male quando i capi non lavorano insieme. Capi immagine, prodotti commerciali, continuativi, prezzi, margini e categorie chiave devono avere un ruolo chiaro. Altrimenti la collezione sembra ricca, ma diventa difficile da comprare, vendere e capire.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/why-a-beautiful-collection-can-sell-poorly</link><guid isPermaLink="false">6a48f6855d8c2aaab5b8234d</guid><pubDate>Mon, 06 Jul 2026 05:45:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_8d3e662c68644129868a52f2825c7bc4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[Un brand non nasce da un logo. Nasce da una coerenza ripetuta]]></title><description><![CDATA[Un logo può firmare un prodotto, ma non può reggere un brand. Nella moda, l’identità vive nelle decisioni ripetute: prodotto, prezzo, materiali, fitting, distribuzione, tono e cliente. Togli il logo e appare la verità. Alcuni brand parlano ancora. Altri diventano muti.]]></description><link>https://www.rominatosi-tatastyle.com/it/post/un-brand-non-nasce-da-un-logo-nasce-da-una-coerenza-ripetuta</link><guid isPermaLink="false">6a43930439829b4037ef06c5</guid><pubDate>Thu, 02 Jul 2026 05:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_618390fd54294370ad188f98f66a0399~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item><item><title><![CDATA[A Brand Isn’t Born From a Logo. It’s Born From Repeated Coherence]]></title><description><![CDATA[A logo can sign a product, but it can’t hold a brand together. In fashion, identity lives in repeated decisions: product, price, materials, fit, distribution, tone and customer. Remove the logo and the truth appears. Some brands still speak. Others go silent.]]></description><link>https://www.rominatosi-tatastyle.com/post/a-brand-isn-t-born-from-a-logo-it-s-born-from-repeated-coherence</link><guid isPermaLink="false">6a4391ee51416e35e785a706</guid><pubDate>Thu, 02 Jul 2026 05:30:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c64abc_b2b6ff511cf04336b52bd75c86713b31~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Romina Tosi</dc:creator></item></channel></rss>