creative direction | Romina Tosi

A creative director reviewing fashion references and collection decisions at her desk.

Creative Direction Is Not Personal Taste

Creative direction isn’t about choosing moods, colours or images. Drawing on over 30 years in fashion, Romina Tosi explains how identity, product, teams, suppliers, market and margins become one system of decisions, introducing the Seven Coherences Test.

Romina Tosi

Jul 276 min read

Thirty years of observing fashion beyond trends.
A space where I share my perspective on creativity, product identity, brand evolution and the future of the fashion industry.

Creative Direction Is Not Personal Taste

Thirty years of observing fashion beyond trends. A space where I share my perspective on creativity, product identity, brand evolution and the future of the fashion industry.

Thirty years of observing fashion beyond trends.
A space where I share my perspective on creativity, product identity, brand evolution and the future of the fashion industry.