A herringbone wool coat with leather details looked promising in the sketch, but the first sample was too regular and lacked elegance. In this Ki6? Who are you? case, I explain why I changed the fabric, construction and proportions to achieve the comfort and presence I wanted.

How much can sweatshirt fabric change while keeping its familiar comfort? In Padded Peacock, developed for TreXsette21 in 2021, I worked on cotton surfaces, padding, quilting and garment dyeing. Samples, sketches and finished garments show how that research became a jacket, a hooded dress and a cocoon coat.

A signal seen on several runways does not automatically belong in every collection. Through Prada, Fendi, Missoni and Etro, I look at three Milan SS27 signals and ask what changes in the garment once the styling is removed. I would develop the bra as a top, keep the fading motif under observation and leave layering used as a formula on the runway.

A trend is a shared signal. It becomes creative direction only after passing through a brand’s history, customer, materials, price point and distribution. From cocoon coats to leather bombers, the same shape can produce completely different products.

A fashion brand’s positioning becomes visible in its assortment: recurring design codes, materials, proportions, pricing and the balance between image pieces and commercial products. A real high-end streetwear case shows how a predictable crewneck became a memorable product through construction, treatment and a deliberate increase in cost.

A skirt priced at €105 wholesale and €249 retail raised a crucial question: did its finishing support its positioning? A real product-development case shows why advertising can create desire, but only the product can make its price credible.

Private label is often treated as second-tier fashion. Yet it demands precise decisions about fabric, construction, price and margin. Starting from a dress that entered the collection and was reordered, I examine what happens when cost reduction begins to weaken the product.

A jacket collapses under the weight of its own zipper, exposing the distance between brand strategy and product reality. An exploration of how materials, costs, suppliers and industrial constraints ultimately determine whether an idea can become a credible garment.

Made in Italy still has enormous value, but a label is no longer enough. Its strength lies in fit, construction, materials, supplier expertise, quality control and industrialisation. The real challenge is to prove that value through the product, not rely on nostalgia.

A beautiful collection can still sell badly when the pieces don’t work together. Image items, commercial products, carryovers, pricing, margins and key categories all need a clear role. Otherwise, the collection looks rich but becomes hard to buy, sell and understand.